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McMaster Innovation Park Start-Up Invited to Web Summit Conference

Hamilton, Ontario September 3rd, 2013: AdvanTag announced today that it has been invited to one of the largest technology conferences in the world. The Web Summit, being held in Dublin, Ireland, is a global gathering that features more than 10,000 of the world’s brightest minds in technology. The gathering includes the planets leading technology and start-up companies, as well as small, medium and large businesses that are impacted by new technology.

Incubated within Don Pether Incubator at Mcmaster Innovation Park, The AdvanTag team are accustom to international success. In 2012, AdvanTag finished top 10 at an MIT Business Plan competition with over 4,500 participants in Dubai, United Arab Emirates. After receiving strong recognition in the Middle East and North Africa, AdvanTag caught the attention of angel investors and received seed funding from Dubai.

AdvanTag is a next generation mass loyalty platform empowered by NFC and social media. “We make loyalty programs fun to participate in, easy to setup, manage, use and go viral”, said Mo. Shahin. AdvanTag assists businesses by providing an easy, low-cost platform that delivers measurable loyalty and social media campaigns where they can setup their own loyalty program within 5 minutes. Consumers claim their rewards by Checking-in Stores using their AdvanTag NFC Tag or The AdvanTag Mobile App. With a single AdvanTag, consumers have access to the whole merchant base. Rewards can be shared with friends across all the social networks with the click of a button in return consumers get relevant and instant rewards.

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